Opening a Lagree studio is not a franchise purchase. Lagree operates through a commercial licensing model that allows an independent business to offer the Lagree Method using authentic Lagree equipment and approved brand usage. The studio owner controls the local concept, operations, pricing, schedule, interior design, and community. Lagree controls the license to use its intellectual property and establishes requirements intended to protect the Method, equipment ecosystem, and consumer understanding.

The opening process

  1. Define the concept. Identify the city, target client, approximate studio size, planned opening window, machine model, and likely machine count.
  2. Create a Lagree Portal account. Submit the project through the Portal so the team can review the proposed address, ownership information, and equipment plan.
  3. Request location review. Provide an exact proposed address or, during early planning, the best prospective address available. Do not sign a commercial lease until Lagree has reviewed the location.
  4. Select the equipment tier. The machine determines the annual license tier, space requirements, investment, class capacity, and possible technology path.
  5. Review the agreements. The commercial License Agreement and Equipment Purchase or Lease Agreement are separate documents with separate payment and trigger events.
  6. Complete payment. International equipment purchases require full payment. Leasing is available only in the continental United States. Payment terms and fees must be confirmed in the final documents.
  7. Coordinate production and logistics. Confirm configuration, accessories, production timing, Incoterm, insurance, freight, customs responsibility, and final-mile delivery.
  8. Train the instructor team. Schedule Level 1 training early enough to allow instructors to study, practice, and prepare before opening.
  9. Submit accurate studio information. Complete the details required for official records, billing, branding, and the Studio Locator.
  10. Open in good standing. Maintain the license, authentic equipment, certified instruction, current payments, and compliance with Lagree policies.

Why Lagree still checks postal codes

Lagree no longer sells new territorial exclusivity or protected areas. Multiple licensed studios may operate in the same city, market, or postal code. However, a limited number of older agreements still maintain legacy exclusive postal codes. Lagree must therefore review an exact location before approval, even though new licenses do not include exclusivity.

Location review is also operational. It confirms the proposed studio record, supports shipping and tax estimates, helps prevent conflicts with legacy agreements, and creates the correct foundation for the license and Studio Locator.

Current annual commercial license fees

  • Micro or Micro Pro studio tier: $990 per year
  • Mini 2, Mini Pro, or Mini Pro 2 studio tier: $1,990 per year
  • Mega Pro or EVO Pro studio tier: $3,990 per year

The fee is charged per studio, with no machine-count limit within the selected tier. Training is separate. The annual term begins when the License Agreement is signed and renews every twelve months, even if the studio has not yet opened.

Training for a new studio

Lagree offers individual training at $2,900 and group training at $1,500 per day per group. Group training is the recommended structure for a new studio because it allows the opening team to build a common vocabulary, operating standard, and understanding of the Method together. Final training scope, travel, certificate, and scheduling costs should be confirmed before booking.

What approval does not replace

Lagree approval is not a substitute for local legal, zoning, building, accessibility, fire, employment, insurance, health, tax, import, or professional requirements. Owners should work with qualified local advisors before committing to a space or construction plan.

The most efficient projects move licensing, floor planning, equipment selection, instructor development, and logistics forward together. The Portal is designed to reduce waiting and create a more direct do-it-yourself process as automation expands.

Official resources